Crypto is a rare example of an asset class that was first adopted by retail investors, before institutional players took notice of it. This bottom-up adoption may explain the reticence of some institutions to engage with it. However, this is changing.
Some commentators trace the beginning of institutional adoption of crypto -mainly bitcoin- to Paul Tudor Jones’ Great Monetary Inflation Thesis in May 2020 (even if Cathy Wood’s ARK Invest had become the first public fund manager to invest in bitcoin, back in 2015), because it articulated the macroeconomic / reserve of value argument that would serve other institutions afterwards. Thus, the second part of 2020 and early 2021 saw a wave of announcements from public companies that took the step of allocating part of their treasuries to bitcoin, notably Microstrategy, Square, Tesla and, in the traditional finance sector, Mass Mutual.
By the second half of 2021, this wave of institutional adoption was clearly visible in the results of the Fidelity Institutional Investor Digital Assets survey, which, based on answers from more than 1100 investors from around the world, found that 52% of them had an investment in digital assets. This number masked significant variations amongst respondents, with higher rates of adoption by high-net worth individuals or financial advisors in Europe and Asia, and much lower ones for traditional hedge funds or pension funds, but there was an increase in all of them, nonetheless.